IKEA decided to release 100 cats into their Wembley, UK store, for real, to see where they went and what furniture made them happy inside!
The TV ad shows the cats exploring the store and furniture, playing with price tags, climbing into boxes, jumping and finding comfortable spots. The film crew managed to capture amazing moments having a beautiful result.
But how did Ikea do it? Was it difficult to film with 100 cats? The experiment, shown in the behind-the-scenes video below, is even more interesting than the final ad! The humans worked behind the scenes to ensure that all the cats, none were specially trained, enjoyed their massive playground.